To cope with different changes in the technology, no doubt changes from online news to online video is now a necessity to different media websites. As you all know online news websites and online videos offer different form of modes. According to Walsh (2006), websites provides multimodal modes such as text, images, visuals and hyperlinks. However, online videos provides audio, moving visuals and ‘show’ the audience what is the intended message.
Example of Online News Article
Example of Online News Video
Online videos is beneficial in many ways. In my opinion, online video is able to attract and maintain the interest of the audience as compared to online news because an individual is not likely interested to read text through a screen. According to Bowles (2011) online video create familiarity user interface and acts as a one-stop resources rather than online website that requires readers to click and choose their reading pathways. YouBrand cited in Bowles (2011) also states that a picture and videos shared in Facebook is clicked more often than those of text.
In addition, as stated in the above, news articles with text usually only ‘tell’ people about the issues happening around the world whereas online video with multimodes is able to ‘show’ the audience what is really happening around the world. As stated by Rodwell (2007), an individual is able to remember and memorize something by seeing or making visual associations rather than what they hear and read. Similarly, when an individual watch an online video, they tend to remember clearly what they seen instead of reading a text from a screen as text is easily manipulated.
Finally, the another main reason why online videos serves better than online news article is that it lift up to audience expectations. Usually in online news article, text and images in provided to the audience, where the audience is expected to imagine and therefore have a list of expectations on what they are supposed to see. This is where online news video equipped with audio, moving visuals comes in and meet the audiences expectations. That is why online news video is the current trend amongst media websites as it is what captures audience interest.
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Reference
Bowles, A 2011, Maximizing The Benefits Of Online Video Through SEO, viewed 9 November 2011, <http://www.webpronews.com/online-video-seo-2011-08>
Rodwell, J 2007, Activity-Based Training Design: Transforming The Learning Of Knowledge, viewed 10 November 2011, <http://books.google.com.my/books?id=GmL-Kskuhb0C&pg=PA12&dq=people+believe+in+what+they+see+rather+than+what+they+hear+design&hl=en&ei=xWS7TpyJL8PyrQer8sDWCg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCwQ6AEwAA#v=onepage&q&f=false>
Walsh, M 2006, ‘Textual Shift’: Examining The Reading Process With Print, Visual and Multimodal Texts, Australian Journal of Language and Literacy, vol.29, no.1, pp.24-37
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