Due to the technology advancements the country is facing, many individuals feel like it is a need and a “in thing” to have iPads. iPads currently have different interesting applications and recently came out with iPad-only newspapers. No doubt this launch did help individuals that have a need to read newspaper in terms of news availability, updated and most importantly, convenience.
But then again, this change have result in the enormous decline in the readership of the traditional printed newspaper. However, there is a percentage of individuals that still prefers to read traditional printed newspaper. This have to do with the changes in genre and readers expectations. There are a few reasons why some individuals prefer print modes rather that multimodal modes, vice versa.
Different individuals have different expectation when reading a traditional newspaper and iPad-only newspaper (small screen) due to the different modes provided by traditional print newspapers and iPad newspapers. As traditional newspaper focuses in providing information through text and images, the content in a traditional newspapers is informative and lift up to audiences expectation as people read newspaper to gain new information.
Example of Traditional Newspapers
As for iPad-only newspaper, certain individuals is more interested in small screen rather than only print media as they are able to decide their own reading path. According to Walsh (2006), the technological differences is able to assist and guide the reader’s learning, captivate and maintain the interest of the reader. This means that, with hyperlinks provided in websites, a reader is able to create or decide their own reading paths by clicking on news that interest them.
Example of iPad Newspaper Only
In my opinion, iPad newspapers only will not kill the readership of traditional newspapers.
According to the Dailyquail.org (2011), individuals still turn to traditional newspaper for a trustworthy and reliable source of information. News from iPads newspaper are usually manipulated and a modified piece of information to suit what people want to hear. Additionally, Johne (n.d) also agrees that traditional newspapers is much better as they attend to individuals who is not able to access to media such as internet and televisions.
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Reference
Dailyquail.com 2011, Can Traditional Newspapers Survive In The Internet Age?, viewed 9 November 2011, <http://dailyquail.org/2011/08/03/can-traditional-newspapers-survive-in-the-internet-age/>
Johne, R n.d, Traditional Newspaper: Still The Best Medium of Fulfilling Your Area Specific News Requirements, viewed 9 November 2011, <http://www.selfgrowth.com/articles/traditional-newspaper-still-the-best-medium-of-fulfilling-your-area-specific-news-requireme>
Walsh, M 2006, ‘Textual Shift’: Examining The Reading Process With Print, Visual and Multimodal Texts, Australian Journal of Language and Literacy, vol.29, no.1, pp.24-37
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